Home Reinventing Commerce: How Retailers, CPGs and Manufacturers Can Compete with Content and Experience

Reinventing Commerce: How Retailers, CPGs and Manufacturers Can Compete with Content and Experience

As consumers become increasingly focused on the quality of their retail experience, the impact of price as a differentiator is waning. Retailers today know that to be competitive in this fast-paced market, a superior customer experience is not an option, but a necessity. The value of growing and nurturing a one-to-one customer relationship cannot be overstated, especially when the Amazons of the world are so dominant in other aspects of the consumer’s journey (like speed of delivery and product selection). Reinventing Commerce: How Retailers, CPGs and Manufacturers Can Compete with Content and Experience, a new report from Econsultancy and Sitecore, explores this notion of delivering a memorable experience for the customer.

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