Home Customer Journey How to Reach Today’s Pampered Consumer this Holiday Season

How to Reach Today’s Pampered Consumer this Holiday Season

by Editors

This holiday season will be more competitive than ever as retailers try new and innovative ways to reach today’s pampered consumers. In a world where consumers can purchase an item through the touch of an iPhone and have it delivered same-day, the customer experience bar has been raised. While an exceptional customer experience is key to gaining customer loyalty, the ways in which retailers are doing so have changed. From buy online, pick-up in store (BOPIS) options to emerging mobile tech, find out how you can stay ahead of the curve and treat your consumers like the pampered ones they are this holiday season.

5 Things Today’s Pampered Consumer Demands from Retailers

Today’s pampered consumer is demanding more than ever before – and why shouldn’t they? In a world where consumers can purchase an item with the touch of a button on their iPhone and have it delivered same-day, consumers are demanding more.  Sean Rusinko, Global Director, Industry Business Leader – Retail & Hospitality at Sitecore, for brands to meet these expectations and deliver the experience consumers want, they must meet these five customer demands. Find out what they are here.

6 Ways Retailers Can Win the Holidays

As more brick-and-mortar stores close their shops down, retailers are feeling the pressure to find new and innovative ways to boost sales this holiday season. According to a recent article from Retail Dive, holiday promotions, prepping for the increase in web traffic, and offering multichannel options such as BOPIS (buy online, pick-up in store) are a few ways retailers are sure to succeed this holiday season. Find out what else you can do here.

Retailers Must Focus on Delivering Exceptional Customer Experience

At this year’s NRF NXT show a few things were made clear: an exceptional customer experience is priority for the pampered consumer and one that can build customer loyalty, leading to increased revenue. If it sounds like a win-win, it is. Julie Roy, Vice President of CRM, Digital, and Customer Insights and Analytics at DSW, Inc., backed this theory up with during her talk at NRF NXT, where she shared that 29% of customers are members of DSW’s loyalty program representing an astounding 90 percent of the company’s revenue. Read the full story here.

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