Retailing has changed dramatically over past 20 years, and it continues to change on nearly a daily basis. While years ago a customer’s primary ways of interacting with a retailer was
either via the showroom or the catalogue, today those options include a website, mobile apps, marketplaces, and a number of social media channels, among others.And along with the increase in the number of ways consumers have to interact with retailers comes a corresponding increase in the amount of information retailers can access about their customers like geodemographic, points of interest, search patterns, social posts, etc.
To stay competitive, retailers need to understand their costumers from a multichannel perspective to deliver a consistent omnichannel experience, communicating with them no matter who and where they are and being able to provide the right information at the right time throughout all stages of the buying process. Want to learn more about a Single View of the Customer?
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