Retailers have a plethora of information available to them; they just need to know how to harness it. From buying habits to store accounts, a Single Customer View can help retailers create a picture of their consumer that is understandable. Single view technology collects, analyzes, and presents data to the user that helps them make faster, smarter decisions on how to engage, target and upsell the customer.
Single view takes mass amounts of data and consolidates it into small, understandable items for easily implementation by retailers. Single view technology also offers users a transformation graph-database to visualize the information highlighting relationships among people, products, and trends. With the digital shift in customer behavior, single view offers retailers a platform that breaks down usage patterns from websites, mobile apps, social media, and other marketplaces. This information can then be used to target customers on the platform they prefer, showing the product they may be interested in.
“The deeper segmentation you’re able to have, the better you’ll be able to target your customers and provide relevant offers for them,” explained Tim Barnes, Solution Manager at Pitney Bowes.
To remain competitive, retailers must utilize the information available to them to target customers. To learn more about Single Customer View and its use across a variety of industries, watch this webinar.