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There have been many changes to the retail sector in the last 12 months since the COVID-19 pandemic began. Not only have brands and customers moved online, leveraging technology to…

According to Bank of America, 70 percent of consumer client households and small business clients and 77 percent of wealth management client households are digitally active. These figures represent how…

Recently, our colleague, Kelsey Winick had an opportunity to sit down with an industry-leading expert to discuss how the pandemic fast tracked digital transformation for Modern Marketing Today. One of…

2021 brings with it a whole host of new challenges including how to build connections with customers. In this article we share three things for retailers to consider that will…

From the conversations at NRF 2021, Chapter One virtual event, rumors about the death of the brick and mortar store seem to have been greatly exaggerated. Which leads us to…

This week’s NRF 2021, Chapter 1 virtual event kick-started the year for retailers eager to hear something hopeful after all the challenges they’ve faced in 2020. With so many sessions…

“Eighty-three percent of customers are more likely to purchase from a brand they have emotional connections to,” said Annette Franz, Founder and CEO of CX Journey Inc., during the recent…

In the face of the COVID-19 pandemic, retailers have had to find solutions through technology-driven innovation to provide for their customers. The pandemic expedited many brands’ path to digital transformation.…

Despite the overwhelmingly negative impact of the COVID-19 pandemic on the retail sector, there have been some glimmers of hope. One way in which the pandemic has had a positive…

Digital transformation is changing the ways in which brands and their customers interact with one another. While this has been a growing trend for a few years now, the COVID-19…