Consumers have more choices than ever before, fueled by more information and more access to retailers worldwide. This has given rise to what is sometimes known as the “pampered consumer”…
Jackie Davis

Jackie Davis
Jackie is a contributor for Retail Technology Today. Her past experience includes B2B marketing, public relations and journalism. She currently writes about IT, fintech, and enterprise technology. Jackie holds a Bachelor of Arts in Communications from LeMoyne College.
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Customer JourneyFeaturedSitecore
Superior Customer Experience for Retailers Relies on Technology
by Jackie Davisby Jackie DavisRetailers have been creating personalized content and embracing omnichannel strategies to deliver a superior customer experience, yet they are still falling short. The missing link? Technology that aids retailers on…
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Customer JourneyFeatured
Personalization Increases Customer Loyalty: CRM Can Deliver
by Jackie Davisby Jackie DavisIf you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…
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Customer JourneyFeatured
Delivering the “Amazon Experience” – Tips for Retailers
by Jackie Davisby Jackie DavisWhen you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…
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Customer JourneyFeatured
How Can Marketers Overcome Content Challenges?
by Jackie Davisby Jackie DavisThere are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center…
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Customer JourneyFeatured
NRF 2020: Human-Centric Connection Driving Digital Experiences
by Jackie Davisby Jackie DavisAs 2020 begins, retailers everywhere are reevaluating – reevaluating brand awareness, market opportunity, and maybe most of all, how to grow sales in the coming year. These sales are driven…
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Customer JourneyFeatured
Real-time Customer Experience Powered by Machine Learning
by Jackie Davisby Jackie DavisDelivering real-time customer experience (CX) is crucial for retailers converting engagements to sales. By leveraging machine learning (ML) and artificial intelligence (AI), retailers can deliver a customized experience when the…
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As retailers embrace the digital buyer, the pressure to engage and retain customers is at an all-time high as mega-commerce companies like Amazon thrive. To effectively draw in customers, retailers…
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Customer JourneyFeatured
How to Engage Workers to Delight Customers in an Omnichannel World: Q&A with Shyft CEO Brett Patrontasch
by Jackie Davisby Jackie DavisRetailers aim to support customers throughout their shopping journey. Today, that journey plays out across digital, mobile, and in-store experiences, making it more difficult to ensure a consistent experience. Many…
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Customer JourneyFeatured
Journey Orchestration Plays Critical Role in Delivering an Engaging Customer Experience
by Jackie Davisby Jackie DavisWith retailers trying to differentiate themselves in a crowded and fiercely competitive marketplace being able to deal an engaging customer experience has never been more important. Our colleagues at Modern…