Jackie Davis

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

As 2020 begins, retailers everywhere are reevaluating – reevaluating brand awareness, market opportunity, and maybe most of all, how to grow sales in the coming year. These sales are driven…

Delivering real-time customer experience (CX) is crucial for retailers converting engagements to sales. By leveraging machine learning (ML) and artificial intelligence (AI), retailers can deliver a customized experience when the…

As retailers embrace the digital buyer, the pressure to engage and retain customers is at an all-time high as mega-commerce companies like Amazon thrive. To effectively draw in customers, retailers…

Retailers aim to support customers throughout their shopping journey. Today, that journey plays out across digital, mobile, and in-store experiences, making it more difficult to ensure a consistent experience. Many…

With retailers trying to differentiate themselves in a crowded and fiercely competitive marketplace being able to deal an engaging customer experience has never been more important. Our colleagues at Modern…

Black Friday. It’s only 28 short days away – time for retailers to evaluate their online presence. While Cyber Monday is dedicated to online sales, Black Friday generates even more…

Connecting with today’s consumers who are constantly bombarded with media is no easy task. To engage customers in our digitally-focused world, sales and marketing departments must team up to create…

The omnichannel experience is a must for today’s pampered consumer. With multiple device touchpoints and physical locations for many retailers, consumers shift between channels for convenience. No matter the channel,…

U.S. retail sales dropped 0.3% last month, according to the Commerce Department. While this may not seem like an alarming number, the decline highlights the spending cuts that are taking…