Jackie Davis

Consumers have more choices than ever before, fueled by more information and more access to retailers worldwide. This has given rise to what is sometimes known as the “pampered consumer”…

Retailers have been creating personalized content and embracing omnichannel strategies to deliver a superior customer experience, yet they are still falling short. The missing link? Technology that aids retailers on…

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

There are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center…

As 2020 begins, retailers everywhere are reevaluating – reevaluating brand awareness, market opportunity, and maybe most of all, how to grow sales in the coming year. These sales are driven…

Delivering real-time customer experience (CX) is crucial for retailers converting engagements to sales. By leveraging machine learning (ML) and artificial intelligence (AI), retailers can deliver a customized experience when the…

As retailers embrace the digital buyer, the pressure to engage and retain customers is at an all-time high as mega-commerce companies like Amazon thrive. To effectively draw in customers, retailers…

Retailers aim to support customers throughout their shopping journey. Today, that journey plays out across digital, mobile, and in-store experiences, making it more difficult to ensure a consistent experience. Many…

With retailers trying to differentiate themselves in a crowded and fiercely competitive marketplace being able to deal an engaging customer experience has never been more important. Our colleagues at Modern…