The retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…
One of my favorite memories as a child is tagging along to go Christmas shopping with my mom. We’d bundle up, pile into the car with a list in hand,…
It’s 1994. The holiday shopping frenzy has already begun even though fall has just arrived. To skip the crowds, you decide to shop from home. With your catalog and corded…
Online shopping. So easy, so convenient, and so established. Brick-and-mortar stores, on the other hand, could use some help. Messy aisles, confusing advertising, and long checkout lines are all too…
We’ve most likely all had experiences with loyalty programs. From our grocery shoppers card to bonus coupons from our favorite clothing store, loyalty programs keep consumers coming back for more.…
The first week of Fall. The leaves begin to change, the temperature becomes crisp, apple cider donuts call your name, and Christmas decorations overload every store. With the turn into…
Technology is driving change in everything from banking to retail. With new tools available to consumers, they are becoming accustomed to a new way of selling – one that doesn’t…
Jill Cress, Chief Marketing Officer for National Geographic will join other industry leaders from Dell, adidias, and Lenovo at the Brand Marketing Summit focused on “Marketing is Dead: Engagement is…
It’s blue. It’s yellow. It sells car parts, jewelry, and pretty much anything else you need. Are you thinking of Walmart yet? What started as Walton’s 5&10 in 1950 downtown…
In a recent webinar, it was revealed that 81 percent of marketers face challenges when obtaining a Single Customer View. Retailers can leverage mobile data, use location insights, and build…