Recent digital trends, like an increase in on-demand app development, have dramatically changed the overall shopping experience for most consumers. However, it can seem like some types of commerce have…

Technology is driving change in everything from banking to retail. With new tools available to consumers, they are becoming accustomed to a new way of selling – one that doesn’t…

Jill Cress, Chief Marketing Officer for National Geographic will join other industry leaders from Dell, adidias, and Lenovo at the Brand Marketing Summit focused on “Marketing is Dead: Engagement is…

It’s blue. It’s yellow. It sells car parts, jewelry, and pretty much anything else you need. Are you thinking of Walmart yet? What started as Walton’s 5&10 in 1950 downtown…

Connected experiences make companies successful. Customers no longer want to be sold to; they want to be engaged. Attendees will learn about this changing environment and how retailers need to…

In a recent webinar, it was revealed that 81 percent of marketers face challenges when obtaining a Single Customer View. Retailers can leverage mobile data, use location insights, and build…

The CONNECT Mobile CX Summit, focused on innovative retail and hospitality brands, came to a close yesterday. Throughout the three day conference, attendees learned how to bolster customer experience from…

According to a recent Pitney Bowes poll, 55 percent of consumers are open to using chatbots as their main source of communication with a company. Consumers also stated that reducing…

Selling the next big item may be left up to innovative marketing, but it is data that ultimately drives successful marketing campaigns. Understanding who customers are, what they want, and…

Retailers have a plethora of information available to them; they just need to know how to harness it. From buying habits to store accounts, a Single Customer View can help…