When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are…

From Walmart to Nordstrom, customers are quickly getting used to technology revolutionizing not only the way they shop, but how they interact with store employees. With more self-checkout stations and…

In retail, customer experience drives awareness, loyalty, and revenue. Content – on your website, your social channels, or even driven by your customers – plays a huge role in building…

Editor’s Note: This article was originally published on Modern Marketing Today and explains the benefits of implementing “huddles” which increases concentration among team members while embracing the power of video…

As 2020 begins, retailers everywhere are reevaluating – reevaluating brand awareness, market opportunity, and maybe most of all, how to grow sales in the coming year. These sales are driven…

Today’s customers expect a unique, memorable experience from retailers. With apps, social media, and online shopping, retailers have multiple touch-points where they can engage customers. These various platforms must be…

Every year, Retail Technology Insider takes a look back to determine which of our stories are resonating with readers like you. In 2019, customer experience – or CX – was…

Delivering real-time customer experience (CX) is crucial for retailers converting engagements to sales. By leveraging machine learning (ML) and artificial intelligence (AI), retailers can deliver a customized experience when the…

The holiday season is highly anticipated by marketers and store owners everywhere. Retailers and online marketplaces alike get their largest shipments, their most inventory, and, normally, provide their deepest discounts.…