Consumers have more choices than ever before, fueled by more information and more access to retailers worldwide. This has given rise to what is sometimes known as the “pampered consumer”…

The retail sector was already in the midst of a vast upheaval, but little did we know that a virus would end up changing retail forever. The buy-online-pickup-in-store (BOPIS) revolution…

The pandemic has wreaked havoc on the American economy, as millions of businesses across industries were shut down in an attempt to curb its spread.

Retailers have been creating personalized content and embracing omnichannel strategies to deliver a superior customer experience, yet they are still falling short. The missing link? Technology that aids retailers on…

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…

Amid the coronavirus pandemic, the restaurant industry is taking a major hit. With government requirements for social distancing and limited groups, the National Restaurant Association has predicted that restaurants and…

Building customer loyalty has been all about “meeting the customer where they are” for several years.

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

There are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center…

Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are…