Our sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…

A top priority for retailers is creating more personalized, customer-centric experiences, and doing that starts with knowing the customer. Join industry experts from ICC, Total Retail, Pitney Bowes and Ashley…

It’s 1994. The holiday shopping frenzy has already begun even though fall has just arrived. To skip the crowds, you decide to shop from home. With your catalog and corded…

Online shopping. So easy, so convenient, and so established. Brick-and-mortar stores, on the other hand, could use some help. Messy aisles, confusing advertising, and long checkout lines are all too…

We’ve most likely all had experiences with loyalty programs. From our grocery shoppers card to bonus coupons from our favorite clothing store, loyalty programs keep consumers coming back for more.…

The first week of Fall. The leaves begin to change, the temperature becomes crisp, apple cider donuts call your name, and Christmas decorations overload every store. With the turn into…

Recent digital trends, like an increase in on-demand app development, have dramatically changed the overall shopping experience for most consumers. However, it can seem like some types of commerce have…

Technology is driving change in everything from banking to retail. With new tools available to consumers, they are becoming accustomed to a new way of selling – one that doesn’t…

Jill Cress, Chief Marketing Officer for National Geographic will join other industry leaders from Dell, adidias, and Lenovo at the Brand Marketing Summit focused on “Marketing is Dead: Engagement is…

It’s blue. It’s yellow. It sells car parts, jewelry, and pretty much anything else you need. Are you thinking of Walmart yet? What started as Walton’s 5&10 in 1950 downtown…