This holiday season will be more competitive than ever as retailers try new and innovative ways to reach today’s pampered consumers. In a world where consumers can purchase an item…
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As retailers embrace the digital buyer, the pressure to engage and retain customers is at an all-time high as mega-commerce companies like Amazon thrive. To effectively draw in customers, retailers…
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Customer JourneyFeatured
Why ScottishPower Embarked on a Successful Digital Transformation Journey
by Margaret Brown November 15, 2019How does a utilities provider facing significant challenges ensure that it not just survives in a competitive market, but thrives? For ScottishPower focusing on delivering an exceptional customer experience to…
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Customer JourneyFeatured
How to Engage Workers to Delight Customers in an Omnichannel World: Q&A with Shyft CEO Brett Patrontasch
by Jackie Davis November 13, 2019Retailers aim to support customers throughout their shopping journey. Today, that journey plays out across digital, mobile, and in-store experiences, making it more difficult to ensure a consistent experience. Many…
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Customer JourneyFeatured
Journey Orchestration Plays Critical Role in Delivering an Engaging Customer Experience
by Jackie Davis November 6, 2019With retailers trying to differentiate themselves in a crowded and fiercely competitive marketplace being able to deal an engaging customer experience has never been more important. Our colleagues at Modern…
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Customer JourneyFeaturedSitecore
Countdown to Black Friday: Catering to the Pampered Customer
by Jackie Davis November 1, 2019Black Friday. It’s only 28 short days away – time for retailers to evaluate their online presence. While Cyber Monday is dedicated to online sales, Black Friday generates even more…
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Customer JourneyFeatured
The Future of Sales and Marketing Collaboration
by Jackie Davis October 30, 2019Connecting with today’s consumers who are constantly bombarded with media is no easy task. To engage customers in our digitally-focused world, sales and marketing departments must team up to create…
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Customer JourneyFeaturedSitecore
5 Things Today’s Pampered Consumer Demands from Retailers
by Jackie Davis October 18, 2019The omnichannel experience is a must for today’s pampered consumer. With multiple device touchpoints and physical locations for many retailers, consumers shift between channels for convenience. No matter the channel,…
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Customer JourneyFeaturedSitecore
As Retail Sales Drop Customer Experience Becomes More Important
by Jackie Davis October 16, 2019U.S. retail sales dropped 0.3% last month, according to the Commerce Department. While this may not seem like an alarming number, the decline highlights the spending cuts that are taking…
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Data SecurityFeatured
IoT, Supply Chain, and the Security Threats Retailers Face
by Jackie Davis October 14, 2019The retail sector is no stranger to data breaches. With customer data such as payment information, email addresses, and personal information stockpiled, this data attracts bad actors. It’s important for…